Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. To help you better understand Brian Solis, Altimeter Group Principal Analyst has created this new report, “The Rise of Digital Influence”:
You can read Brian Solis’ original article here on Tech Crunch.
About the Author: Brian Solis is a Principal Analyst at Altimeter Group. Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management to help businesses (and the leadership team) introducenew media resources, systems and processes, and management layers to effectively embrace and excel around the connected customer. As a result,CRM Magazinenamed Brian as an influential leader of 2010.Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. His latest book Engage is an award winning reference guide for businesses to build, cultivate and measure success in the social web. A digital analyst, business strategist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, and culture.Brian’s ideas and perspective is often cited in the press such as The New York Times, The Guardian, The Wall Street Journal, and many other business, technology, and mainstream outlets.